Apple Inc KelloggsUnilever Proctor & GambleNestle Sony
Analysis of Business Data (Core)
The Focused Planning Effort was developed in 1971 (Boucher 1972). Like QUEST, it is an unusual kind of face-to-face meeting that draws systematically on the judgment and imagination of line and staff managers to define future threats and opportunities and find practical actions for dealing with them. Because the process is perfectlygeneral--that is, it can be used to address any complex judgmental questions on future mission or strategicpolicy--the range of applications has been widely varied. In recent years, topics have ranged from the potential merit of technologies to improve agricultural yields, to alternative futures for the data communications industry, to the assessment of human resources in the future.
Introduction to Advertising (Core)
The second meeting focuses on the report and the strategic options facing the organization. These options are evaluated for their responsiveness to the changing external environment and for their consistency with internal strengths and weaknesses. While this process will not produce an immediate change in strategy, it should result in directions to evaluate the most important options in greater depth. Consequently, a QUEST exercise ends with specific assignments vis-à-vis the general nature of the inquiry needed to evaluate each option, including a completion date.
Entrepreneurial Marketing (Core)
Student as Producer is a model of teaching and learning that encourages academics and undergraduate students to collaborate on research activities. It is a programme committed to learning through doing.
From Marketing to Management Consulting
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