Internet: Essay on Internet as a Mass media
Mind Over Mass Media - The New York Times
Those levels of analysis are similar in conception, if not always in name, to the levels of outlined in Shoemaker and Reese’s work on influences on mass media content, explained in the 1991 and 1996 editions of Mediating the Message: Theories of Influences on Mass Media Content. (A new version of the book, which the authors had been unable to persuade the original publisher to produce, is planned for 2011.) In outlining their conceptual framework, the authors attempted to refocus mass communication research in several important ways. First, they sought to nudge it away from a tendency to view the individual media practitioner as the sole arbiter of media content, noting that such a focus reflected U.S. cultural, methodological, and theoretical biases. Second, the authors sought to alter the longstanding media effects tradition in mass communication research, which views media messages as independent variables that can influence some dependent variable, such as audience knowledge, attitude, or behavior. Instead, the hierarchy of influences model portrayed media content itself as a dependent variable influenced by multiple other factors. Third, Shoemaker and Reese attempted to make clear through their framework the problems with “studies that make observations at one level of analysis and interpret those findings at a higher level,” such as research that examines the behavior or attitudes of selected individuals and then draws conclusions from that data about media organizations as a whole. Finally, the authors sought to encourage other researchers to consider the connections among the multiple levels of influence on media content.
10/06/2010 · Truro, Mass
In 2010, the mass media can be used to influence people’s attitudes about crime and criminal justice, for better or worse. The popular media can be used to provide the police with more crime-related information. Media technology has also become a staple used to speed the processing of criminal cases, to videotape police patrols, vehicle stops, and subsequent interrogations. It can be useful in the investigation, surveillance, and deterrence of crime and in the prevention of victimization by intercepting, for example, potential terrorist bombers foiled by TSA full-body video scanners when trying to pass through airport security. In these applications of media technology to crime and social control, the question typically asked by inquiring minds is at what costs or benefits to the general public?