essays research papers fc - Advertising and Its Impact on Children
Short essay on Advertisements and Children ..
With different types of products and services, children are quickly becoming the victims of advertising. Ads have created an image of perfection, an image that is directed at children. Manufacturers began using children to sell their products and they use advertisements to attach them to the world of consumerism. Many problems come with the act of advertisement. For one, children become more self-conscious about themselves, wishing to reflect what is advertised in television, magazines, etc. These advertisements persuade children into growing up faster. Old childhood habits are slowly diminishing due to manipulating advertisements. Children now spend a greater amount of time behind a television set than outdoors. Consumption is not only causing social problems, but health problems as well. Children are being exposed to a variety of unhealthy foods, therefore causing weight issues. McDonalds, for example, creates advertisements with the child in mind. They use incentives to keep children attached to these meals. Juliet B. Schor gave an example of McDonalds including $50 toys in their happy meals in the year 2002 (Rd pg 93). Pictures of a happy healthy child carrying a happy meal are advertised everywhere, but what they don’t show is the way these foods affect the child’s health.
Children and the Media/Advertising Essays
Advertisement knows exactly what young girls are going through when they are maturing and even so they take advantage of their insecurities. As I was reading this article I was horrified at the statistics that it was revealing about young girls and eating disorders. It is not fair or correct to blame eating disorders on advertisement but we can say that it reinforces the behavior in these girls. One specific quote said, “…40 to 80% of 4th-grade girls are dieting (Stein, 1986).” I had to pause and think about this because I could not get it through my head that girls in elementary school are on a diet! To think that my neighbor’s children or that over half of my brother’s peers are actively trying to lose weight by restricting themselves from certain food or by causing their bodies to not function as they are supposed to. Advertising cheats these children out of their childhood, making them believe that the bodies that they see on magazines and television are a goal, but in reality, it is an illusion.