The Economic Impact of The Lord of the Rings
Amid all the hype and fervour surrounding Peter Jackson’s new fantasy film trilogy, did you ever pause to consider the Hobbit’s possible economic impact? Not many people have. But people should, because the success of the trilogy’s predecessor has proven staggering.
J.R.R. Tolkien conjured up his Middle-earthen masterpiece 75 years ago, and since then, the three-volume The Lord of the Rings novel has sold over 150 million copies and spawned three epic films. The visual appeal of the films in particular has helped revolutionise New Zealand’s tourism industry, and the franchise as a whole is worth billions.
With one Hobbit movie already in theatres and two more on the way, the economic effects of Jackson’s second trilogy are sure to be very spectacular indeed. The success story of the Lord of the Rings is long and complex, but with the right methods, it can be explained in under two minutes.
To explain how the Lord of the Rings succeeded so spectacularly, Emily Stewart and her team have given a unique view through a short and innovative video which you can find here:
To learn more about their work, check out their website.